“I’m extremely pleased to have someone with such talent rise through the company ranks. For 12 years I’ve seen Aaron personify our company culture ‘Customers First’. He has shown extraordinary leadership as well as operational excellence at the company level. As we have grown into a 250 million dollar company with 50 locations, process, systems, and procedures are more important than ever. I am very confident this is where Aaron will excel. The addition of Aaron will free me up to continue focusing on global expansion of our pool construction and pool servicing franchises. I’m very excited about our bright prospects ahead.” – Paul Porter, CEO
Gurley comes to Premier Franchise Management with over 20 years of experience in the pool industry and over 12 years within the Premier Pools & Spas organization. He has served in various capacities within Premier Pools & Spas – he has served the past 5 years as the GM for the Sacramento location – the original and largest office with the organization with over 200 employees and over $50MM in annual revenue.
“My parent’s installed an above-ground pool in our backyard when I was in middle school. A few years later, when it was time to get my first job I went to work for the small pool store that installed our pool. I could have never imagined that our family pool would one day lead to an opportunity such as this. I am humbled by the opportunity and excited to get to work. We have an incredible network of franchisees and I look forward to serving each and every one of them in whatever capacity is needed. As an organization, I truly believe our best days are still ahead of us.” – Aaron Gurley, President of Premier Pools & Spas / Premier Pool Service
Originally from Michigan, Gurley graduated from Hillsdale College with a degree in accounting and a mathematics minor. After several years within the insurance industry, he found his true calling when he entered the swimming pool industry and has proven during his tenure, to be a vital member of the Premier Pools & Spas organization. Now residing in Folsom, CA with his wife Christy and two daughters, Gurley looks forward to this next chapter where he will have the opportunity to utilize his unique skill-set and experience to help all of the existing Premier Pools & Spas locations, as well as, continue to grow the footprint of the organization – both nationally and globally.
Gurley currently serves as the Board President for the Northern California Inland Chapter of the Juvenile Diabetes Research Foundation (JDRF). In his spare time, he enjoys boating and camping with his family, as well as, following passionately cheering on his hometown Michigan State Spartans.