Tag: Premier Pools & Spas

Aaron Gurley Announced New President of Premier Pools & Spas and Premier Pool Service

“I’m extremely pleased to have someone with such talent rise through the company ranks. For 12 years I’ve seen Aaron personify our company culture ‘Customers First’. He has shown extraordinary leadership as well as operational excellence at the company level. As we have grown into a 250 million dollar company with 50 locations, process, systems, and procedures are more important than ever. I am very confident this is where Aaron will excel. The addition of Aaron will free me up to continue focusing on global expansion of our pool construction and pool servicing franchises. I’m very excited about our bright prospects ahead.” – Paul Porter, CEO

Gurley comes to Premier Franchise Management with over 20 years of experience in the pool industry and over 12 years within the Premier Pools & Spas organization. He has served in various capacities within Premier Pools & Spas – he has served the past 5 years as the GM for the Sacramento location – the original and largest office with the organization with over 200 employees and over $50MM in annual revenue.

“My parent’s installed an above-ground pool in our backyard when I was in middle school. A few years later, when it was time to get my first job I went to work for the small pool store that installed our pool. I could have never imagined that our family pool would one day lead to an opportunity such as this. I am humbled by the opportunity and excited to get to work. We have an incredible network of franchisees and I look forward to serving each and every one of them in whatever capacity is needed. As an organization, I truly believe our best days are still ahead of us.” – Aaron Gurley, President of Premier Pools & Spas / Premier Pool Service

Originally from Michigan, Gurley graduated from Hillsdale College with a degree in accounting and a mathematics minor. After several years within the insurance industry, he found his true calling when he entered the swimming pool industry and has proven during his tenure, to be a vital member of the Premier Pools & Spas organization. Now residing in Folsom, CA with his wife Christy and two daughters, Gurley looks forward to this next chapter where he will have the opportunity to utilize his unique skill-set and experience to help all of the existing Premier Pools & Spas locations, as well as, continue to grow the footprint of the organization – both nationally and globally.

Gurley currently serves as the Board President for the Northern California Inland Chapter of the Juvenile Diabetes Research Foundation (JDRF). In his spare time, he enjoys boating and camping with his family, as well as, following passionately cheering on his hometown Michigan State Spartans.

Premier Pools & Spas Launches New Pool Service

Introducing Premier Pool Service

As a pool builder in business since 1988, we have seen countless changes in our industry; but none as drastic as in the last 6 years. For the builders that survived the economic crisis, it can still be a struggle every day. Yet, in the past 6 years, our business has experienced 416% growth!  By extension the Pool Service and Maintenance side of the industry was also hard hit during the downturn.

With that in mind, we are introducing Premier Pool Service.  We have the unique opportunity to leverage the knowledge and success we gained while developing replicatable and scalable franchise strategies for the Pool Service side of the business.  With over 11 million existing pools, and less than half of them utilizing a weekly pool cleaning service, we are well positioned to lead this growth industry with our proven track record of results!

We have been pleased at the number of likeminded entrepreneurs who united under the Premier Pools & Spas umbrella.  We are confident the opportunity on the service side of the industry is even more compelling for well positioned companies who are tired of “going it alone”.  Based on our size and demonstrated growth pattern, we have once again been able to secure the best buying power, rebates, and warranties in the industry.

A Company Culture Unlike Any Other

Our company culture is unlike any other as our franchisees are supportive of one another, share knowledge and celebrate successes. This family oriented approach led us to develop a proven exit strategy that will enable you to reap the benefits of years of hard work or leave a legacy for your children.

As we continue to grow, we invite you to explore the opportunity we are presenting you with. This is an opportunity to get a great return on a minimal investment and to join us in the next phase of our unprecedented growth. Are you ready to be part of the largest and fastest growing pool company on the planet?