Category: Press Releases

Aaron Gurley Announced New President of Premier Pools & Spas and Premier Pool Service

“I’m extremely pleased to have someone with such talent rise through the company ranks. For 12 years I’ve seen Aaron personify our company culture ‘Customers First’. He has shown extraordinary leadership as well as operational excellence at the company level. As we have grown into a 250 million dollar company with 50 locations, process, systems, and procedures are more important than ever. I am very confident this is where Aaron will excel. The addition of Aaron will free me up to continue focusing on global expansion of our pool construction and pool servicing franchises. I’m very excited about our bright prospects ahead.” – Paul Porter, CEO

Gurley comes to Premier Franchise Management with over 20 years of experience in the pool industry and over 12 years within the Premier Pools & Spas organization. He has served in various capacities within Premier Pools & Spas – he has served the past 5 years as the GM for the Sacramento location – the original and largest office with the organization with over 200 employees and over $50MM in annual revenue.

“My parent’s installed an above-ground pool in our backyard when I was in middle school. A few years later, when it was time to get my first job I went to work for the small pool store that installed our pool. I could have never imagined that our family pool would one day lead to an opportunity such as this. I am humbled by the opportunity and excited to get to work. We have an incredible network of franchisees and I look forward to serving each and every one of them in whatever capacity is needed. As an organization, I truly believe our best days are still ahead of us.” – Aaron Gurley, President of Premier Pools & Spas / Premier Pool Service

Originally from Michigan, Gurley graduated from Hillsdale College with a degree in accounting and a mathematics minor. After several years within the insurance industry, he found his true calling when he entered the swimming pool industry and has proven during his tenure, to be a vital member of the Premier Pools & Spas organization. Now residing in Folsom, CA with his wife Christy and two daughters, Gurley looks forward to this next chapter where he will have the opportunity to utilize his unique skill-set and experience to help all of the existing Premier Pools & Spas locations, as well as, continue to grow the footprint of the organization – both nationally and globally.

Gurley currently serves as the Board President for the Northern California Inland Chapter of the Juvenile Diabetes Research Foundation (JDRF). In his spare time, he enjoys boating and camping with his family, as well as, following passionately cheering on his hometown Michigan State Spartans.

Austin Pool Service Franchise Now Open

New Austin Pool Service Location Is Officially Open For Business

Ryan Johnson owner of our new Austin service franchise.

Recently Premier Pools expanded it’s footprint in Austin, Texas by adding a new Austin pool service franchise to it’s roster. The world’s largest pool builder (Premier Pools & Spas) now offers full pool service cleaning packages om Austin as well as seasonal maintenance, repairs and upgrade options through it’s sister company Premier Pool Service.

Former Zodiac rep. Ryan Johnson owns and will be running the service division in Austin, TX has been completely immersed in the pool industry for over 30 years. He’s passionate about the service aspect of swimming pools and is eager to meet with local pool owners and make new customers. Charles Lauller, President of Premier Pool Service, thoroughly vetted Ryan and gave him a ringing endorsement “Ryan’s knowledge of running a pool business, connections in the industry and commitment to customer satisfaction make him the ideal Pool Service Franchise owner. We are excited to watch him transform the Austin market!”

This expansion into service in the Austin market means that Premier now stays with the customer throughout the entire life cycle of their purchase and will continue to service the pool well after the builders have left the yard. Customers have the reassurance of knowing that the company the built their pool will have intimate knowledge of how it functions and how to properly maintain it.

Premier Pool Service a national pool service company partners with NC Brands

New Partnership With NC Brands Good Fit For Premier

NC Brands Partnership With Premier Pool ServicePremier Pool Service is pleased to announce a new partnership with NC Brands a well established company who has been innovating new products for the pool & spa industry for over 30 years. Premier Pool Service president, Charles Lauller said “We are happy to partner with NC Brands, their brand dates back to a year after Premier was founded (1989) and they have a commitment to continually engineer and develop innovative products for the aquatics industry that help keep pool water clean and clear.”

NC Brands is the parent company to Natural Chemistry.  Founded over 30 years ago by Robert Kulperger and Mark Munford, the company that began as Natural Chemistry has grown to include other brands such as SeaKlear, Red Leopard, Green to Clean,  Aqualus and Yellow Out.

“We are excited to work with Premier Pools & Spas, as they are a professional company whose ability to provide top-quality service to its customer base aligns well with our mission to improve the pool experience,” said the NC Brands’ director of sales, Tim Lawrence.

“It is a great fit for us to ensure we are using top-level products to maintain the waterscapes we’ve helped build for over three decades.” said Charles Lauller.

Premier Pools & Spas Begins Franchising Pool Service Companies

Pool construction franchisor, Premier Pools and Spas, now has a franchise model for the service side of the industry.

Premier Pools & Spas, the world’s largest swimming pool builder, is beginning to franchise swimming pool service companies nationwide. Premier began as a Sacramento, CA pool construction company in 1988 and grew to dominate the local market.

In 2010, Paul Porter, CEO of Premier Franchise Management, brought the business outside of California and across the nation. Now serving over 50 markets across the country, Porter is looking to expand the brand once again and this time into the service and maintenance side of the industry.

Charles Lauller, President of Premier Pool Service
Charles Lauller, President of Premier Pool Service

The new franchise, Premier Pool Service, will cover all one’s pool service needs from maintenance and cleaning packages, to equipment diagnostics and repairs. In the areas where a Premier Pools and Spas construction location exists, it will serve as a warranty station for the sister company. Charles Lauller, the President of Premier Pool Service, will manage the company and train franchisees from his office in a suburb of Dallas. Lauller believes there is a latent demand for something like this in the industry. He elaborated on Premier’s unique experience saying, “We have the ability to take the last 7 years of learning the franchise business, and the last 3 decades of successfully growing companies in the construction business, and apply all of that to the Pool Service side.”

To date more than 60,000 people have trusted Premier to create the backyard of their dreams. With thousands of happy customers across the nation and incredible success in creating a scalable pool construction business, it is the logical progression. Lauller continued, “We've been so blessed to build tens of thousands of dream backyards across the US, but we're only there for 8-12 weeks. We can finish ahead of time and under budget, but weeks later if they don't have a great service company they can't fully enjoy their pool. To best protect and maintain the investment all of those homeowners entrusted to us, we can now offer year-round service.”

Becoming a Premier Pool Service franchisee gives one access to the tools, training, systems, and support network needed to succeed in today’s rapidly changing business world. Franchisees are trained in processes, protocols and software. They also receive buying power from economies of scale along with marketing strategies that include online campaign management and lead generation. If you are interested in owning your own pool service franchise call (833) 827-5044. The screening process to become a new franchisee involves an in-depth background and reference check. For more information please visit:

About Premier Pools & Spas
Since its inception in 1988, Premier Pools & Spas has set industry standards by building high-quality, residential, swimming pools within customers’ budgets. The company has earned many prestigious awards on the local and national level including several Association of Pool & Spa Professional (APSP) International Awards of Excellence for Design, 2006 National Pool Builder of the Year and 2012 US #1 Ranked National Pool Builder by Pool & Spa News.